jada chiu
Strategic Communication | Storytelling |Social Media Expert
ABOUT
ME
As a seasoned communications professional with a background in law enforcement, I have a passion for crafting compelling narratives that bridge connections and inspire action. With a wealth of experience in digital engagement, I bring a unique blend of creativity and strategic thinking to every project. My mission is to leverage the power of effective communication in conjunction with data analytics and multimedia to drive results and foster meaningful relationships.
Through my extensive experience in communications and community engagement, I've cultivated and executed successful strategies aimed at engaging diverse audiences, resolving concerns, and fostering positive interactions.
Noteworthy accomplishments encompass the initiation of new social media platforms, orchestration of community forums & events, the creation of compelling & informative content, crisis communication, and project management. My key strengths lie in adept writing, digital design, project management and communication strategy. As an added bonus, I have a personal interest and skill in photography, videography and multimedia editing.
The art of words, visuals, and strategy can make a lasting impact in the world of communications.
strategic communication
My expertise lies in crafting comprehensive communication plans that establish how an organization intends to convey information to specific target audiences to attain defined objectives or goals.
I meticulously strategize and coordinate various communication components, including messaging, timing, medium, and audience segmentation. Tone, visual elements and methodology are integral details I incorporate for purposeful and cohesive outcomes.
In designing a communication plan, I take into account the organization's identity, values, and mission, and conduct an analysis of the recipients' needs and preferences.
Whether for public relations, internal communication, or crisis response, a communication strategy serves as a guiding framework to ensure that messaging is clear, consistent, and aligned with the overall objectives.
branding
Branding is a guiding principle in my work as I ardently believe in the value of intentionality, meticulous design, and crafted messaging as conduits to foster public trust. Well-crafted brand narratives, steeped in authenticity and purpose, contribute to building lasting relationships and instilling unwavering confidence within an audience. Subtle messaging reinforces agency’s values. Some tangible examples of this are clearly identifiable logos/patches, timeliness of information, and consistency in design, message tone, and color pallets.
starting point
progress
“friendly” tone
with hint of humor
finalized
official logos
sleek and modern
for recruitment
Dark traditional colors
for command presence
"friendly" color pallet for Community
digital engagement
Search Engine Optimization for Your Agency
I've honed the art of cultivating meaningful interactions between organizations and their target audience through various points of engagement. This multifaceted concept encompasses social media interaction, website and email engagement, participation in online communities, and compelling content creation, all aimed at building and nurturing lasting connections.
Digital engagement offers a pathway to reach broader and more diverse audiences, extending participation to those who might otherwise be excluded. By leveraging data analytics and strategically navigating various points of engagement, my approach not only advances organizational objectives but also fosters a sense of community support rooted in equity and transparency, ultimately fortifying public trust.
CityVoice for Park Policy: Collaborated with Code for America to launch CityVoice,
a new point of community engagement, in Oakland. This project allowed the community to call in
for a 2-minute survey to answer questions focusing on park policies and rules. The survey was anonymous but feedback was posted online for public view. Community feedback incorporated in recommendations to City Council for park policy updates.
CityVoice allowed more community members the opportunity to express themselves. Signs were posted at 20 different parks in English, Spanish and Chinese with location codes specified per park. Park users were able to call survey, enter location code then answer 4 agree or disagree questions and then leave 30 seconds of open-ended feedback.
content curation
I specialize in the art of visual storytelling, employing photography, videography, and graphic design to engage audiences on social media platforms, digital newsletters, websites and more. I excel at tailoring content to suit various campaign objectives, whether it's recruiting the right talent, promoting community support for equipment such as automated license plate reader cameras, addressing safety concerns based on crime statistics, or shedding light on a compelling Jane Doe cold case. My work reflects the fusion of creativity and strategic communication, crafting narratives that resonate and inspire.
print design
In my experience with print design projects, I've had the opportunity to work on a diverse range of materials, from crafting 30-page activity booklets to recruitment materials and engaging newsletters. I typically incorporate infographics and color theory principals to ensure the final materials effectively convey the intended message and leave a lasting impact on the audience.
project management
Project management lies at the core of my skill set, uniquely tailored for the realm of civic engagement. A blend of communication, leadership qualities and strong problem-solving skills, coupled with a keen ability to prioritize tasks, manage resources and adapt to changing circumstances have been instrumental in orchestrating successful civic initiatives. I effectively liaise with cross-functional teams, ensuring that projects not only meet their goals but also deeply resonate with the public, fostering meaningful civic engagement.
Other noteworthy projects:
- Peregrine Technologies
- NPD Recruitment Campaign
- 459 Auto / 211 Safety Campaigns
- CityVoice
Entry Level
Targeted Recruitment Samples
Lateral
Military
